Hi, Social Media Marketing people. We understand your problem with what to post, why to post, and why to post. By curating a social media calendar, you’ll get the answer to what to post and why to post. But for when to post, you have to know the timings of every social media platform. 

But what’s the importance of knowing this? Understanding the best times to post on social media helps you put your content out there when most people will see it. However, these timings are not applicable to every platform; they’re different platform-wise and audience-wise. 

In this blog, we’ve analyzed competitor data, applied psychographic data like lifestyle and interests, and incorporated anecdotal observations to determine the best and worst times to post on social media. 

Let us start reading to grow your social media platforms: 

When Are the Best Times To Post on Social Media? It Varies.

Social media timings are more like clothing; there is no one-size-fits-all schedule. For example, you can’t post early in the morning on TikTok, but yes, that’s the perfect timing you should aim for Instagram.

According to the research, Saturday is one of the best days to post on Pinterest. But, yes, it is recommended not to share on other platforms on the weekend. 

Your preferred social media channel will heavily influence the moment you share content. Other factors that cause posting schedules to vary are your target audience, time zones, the type of content you’re sharing, and more. 

We’ve some anecdotal findings about the best times to post on multiple social media platforms. However, you can also add your experienced timings; it is not a tough rule. 

What Is the Basic Schedule?

Here is the basic schedule for your social media content; start with the listed time guidelines below.

• Instagram: Tuesday & Wednesday from 6-11 a.m.
• Facebook: Tuesday-Friday from 5-9 a.m.
• TikTok: Tuesday-Saturday from 3-11 p.m.
• X (Twitter): Wednesday & Thursday from 4-9 a.m.
• LinkedIn: Wednesday & Thursday from 8 a.m. to 12 p.m.
• YouTube: Thursday & Friday from 12-4 p.m.
• Pinterest: Friday & Saturday from 2 p.m. to 4 a.m.

Note: All your times are based on your local time zones. And yes, don’t just stick to this single timing. They’re based on current trends, data surrounding the best times to post, and your audience’s online behavior to determine what works best for your brand. 

Keep reading about every platform’s posting time data and optimal publication times. 

When Is the Best Time To Post on Instagram?

Instagram, used by 2 billion monthly active users, is the third most used social media platform. It is best to post different types of content, like feed posts, reels, and stories you can create and share. In addition, 96.7% of US marketers include Instagram in their social media strategies, so taking care of the best times is essential. 

Look at this image below for the best times to post on Instagram. 

The point to be noted is that different types of Instagram posts, from reels to stories and more, follow different algorithms and timings. Some of the best times to post Instagram reels are in the early morning or late at night. 

Keep the timings aside and take care of the information about the post, what kind of content people interact with, interaction history, and more. 

Here is an example: If you post your content in the morning, what if your audience is online at night? You might miss your audience, so try posting 1-2 hours before your target audience is online. 

Try to test your time frame first and adjust if your audience is online at different times of the day. 

When Is the Best Time To Post on Facebook?

Facebook has more than 3 billion monthly active users, which includes more than one-third of the entire global population. With this huge population, it is difficult to understand the exact time to post. But you can still use these guidelines to get started.

Take a look at the image below to understand the best and worst times to post on Facebook. 

Facebook’s ideal posting time is earlier than Instagram's, so you can quickly post in the early mornings as people start their day scrolling Facebook. Before scheduling your content, also take care of the time zones where the largest segment of your audience is. 

When Is the Best Time To Post on TikTok?

TikTok is back again in the US, the fastest-growing social media platform in the world. It now has approximately 1.5 billion monthly active users, but yes, only 26% of marketers are using TikTok.

As you know, TikTok is based on a recommendation algorithm. Understanding the best times to post can help you get your content seen. Check outCheck out the image to get an idea of the best and the worst times.

This results in finding the best time frame: late afternoon and night. This is just because TikTok users love to scroll before going to bed. Get started with posting sometime during the evening—again, we’re reminding you to keep time zones in mind. 

When Is the Best Time To Post on LinkedIn?

LinkedIn is the best social media network for all B2B businesses. LinkedIn is the best place to work if you’re into a B2B business and want to reach your target audience. 

Statista says over 1 billion people use the platform, and 64% are marketers. In addition to this, to reach your audience, look at the below image: 

For a professional platform like LinkedIn, it is good to post early morning to early afternoon. You know, on Fridays, folks are running a bit slower, so mid-afternoon is the best time to post good content. 

When Is the Best Time To Post on X (Twitter)?

Twitter, now known as X, has just over 600 million monthly active users, and 44% of marketers use it to post content for their target audience. These are post guidelines to create your Twitter strategy: 

X is the best platform for news and significant updates, which is why it is used in the morning. It is also suitable for live posting during events. So you do not have to keep the content highly structured, and now you feel free to shout out a few posts at your leisure. 

When Is the Best Time To Post on YouTube?

YouTube is the second-most visited website in the world. With almost 2.5 billion users, over 50% of marketers use the platform for their brands. You want to make sure that your material reaches that kind of audience. As you produce and distribute videos on YouTube, bear these publishing schedules in mind.

Before making long-form video content and posting it on YouTube, look for the afternoon or evening unless you’re posting on a weekend. You should post it as soon as possible to make your material accessible when your audience is taking a break.

Final Thoughts

Hi, now that you have a complete idea of your social media posting times, it is better to guide your overall strategy, content calendar, and audience. To ensure that you're consistently publishing at the most effective times for your audience, you should monitor your social media statistics. Start your posting with the best times and get the best of benefits.